The Role of Branding in Public Institutions
Summary:
While branding is often associated with commercial enterprises, it plays a crucial role in public communication. A consistent visual identity and tone of voice help institutions appear more reliable and recognizable. Strategic branding also boosts visibility and credibility in both digital and offline environments.
Key Points:
- Creating a coherent visual identity (logos, colors, fonts).
- Tone of voice: formal, inclusive, and accessible.
- Case studies of successful institutional rebranding.