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Hi.Plinio, the innovative chatbot designed to promote culture in Campania, is a key resource for anyone looking to enhance their travel experience in this beautiful region of Italy. Integrated into the main local information portals, the chatbot provides suggestions for historical-artistic itineraries, temporary exhibitions, music events, gastronomic tours, and much more. Thanks to its Natural Language Processing technology, Hi.Plinio can understand questions posed in natural language and provide precise, contextualized answers, ensuring a personalized and intuitive user experience.

One significant advantage of Hi.Plinio lies in its ability to offer multilingual support, making it accessible to both Italian tourists and those from abroad. In particular, the English-language version aligns perfectly with Culture Digitali’s international SEO strategy, increasing the likelihood of reaching a global audience interested in Campania’s cultural heritage. In addition, using a fast and interactive chat interface helps reduce information barriers, facilitating decision-making for visitors who may be unsure or looking for a personalized itinerary. Finally, integration with social media encourages viral sharing of tips, experiences, and images, helping to boost the brand’s reputation and promote the Campania region on a large scale.