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In the era of Digital Transformation, chatbots have emerged as one of the most effective tools to improve the relationship between cultural institutions and the public, offering information and services 24 hours a day, 7 days a week. Hi.Plinio, conceived and developed to meet the specific needs of promoting and enhancing the cultural heritage of Campania, fully embodies this paradigm. The use of Machine Learning techniques enables the system to continually learn from user interactions, progressively refining the quality of its responses.

Thanks to close collaboration with museums, tourism operators, territorial promotion bodies, and public agencies, Hi.Plinio can draw on a vast database of information, events, and curiosities, becoming a genuine “cultural assistant” capable of guiding visitors not only toward well-known sites (such as Pompeii, Herculaneum, or the National Archaeological Museum of Naples), but also toward lesser-known yet fascinating locations. In this sense, the chatbot serves as a meeting point between digital innovation and historical tradition, facilitating dialogue between institutions and an audience that is increasingly connected and seeking authentic experiences. Moreover, data gathered from user interactions provides Culture Digitali with valuable insights into the most requested types of content and services, allowing the company to update and optimize its communication strategy continuously, both in terms of SEO and user experience.