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From Funnels to Flywheels: The New Model of Customer Engagement

The classic marketing funnel—awareness, consideration, decision—is becoming obsolete. In 2025, leading brands are embracing the flywheel model, a dynamic, circular approach where customer experience drives growth through momentum and loyalty. Unlike the funnel, which ends once a customer makes a purchase, the flywheel puts the customer at the center of every interaction. The focus is […]

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The Power of Prompt Engineering: Crafting Clear Instructions for AI

In the era of generative AI, prompt engineering has emerged as an essential skill. A prompt is more than just a question—it’s a strategic instruction designed to guide the model’s output. The more thoughtful the prompt, the more accurate and relevant the result. Clear, structured prompts help language models like ChatGPT generate insightful, creative, and […]