In an era where digital channels dominate, social media has become a central component of any brand awareness strategy. Platforms like Facebook, Instagram, LinkedIn, and TikTok offer opportunities to reach vast audiences, engage with them directly, and cultivate a unique brand personality. More than just places to post product photos, these platforms serve as virtual […]
Promotional videos have become one of the most effective tools for strengthening a company’s brand image and capturing audience attention in today’s fast-paced digital landscape. These short, compelling clips allow businesses to showcase their products, values, and unique selling points in a dynamic and engaging format. Whether shared on social media, embedded on a company […]
Cost-Per-View (CPV) is a common pricing model on YouTube and other video platforms, charging advertisers when a user watches a certain portion of their ad—often 30 seconds or the full duration for shorter spots. CPV stands out as a performance metric because it ensures that brands only pay when viewers demonstrate actual interest, surpassing the […]
Mobile app marketing frequently relies on a specialized performance metric called Cost-Per-Install (CPI), which charges advertisers each time a user downloads and installs their app. This approach is particularly popular among gaming, productivity, and subscription-based apps, as it directly ties ad expenditure to one of the most critical early stages of user engagement. Since the […]