In the era of Digital Transformation, chatbots have emerged as one of the most effective tools to improve the relationship between cultural institutions and the public, offering information and services 24 hours a day, 7 days a week. Hi.Plinio, conceived and developed to meet the specific needs of promoting and enhancing the cultural heritage of […]
Hi.Plinio, the innovative chatbot designed to promote culture in Campania, is a key resource for anyone looking to enhance their travel experience in this beautiful region of Italy. Integrated into the main local information portals, the chatbot provides suggestions for historical-artistic itineraries, temporary exhibitions, music events, gastronomic tours, and much more. Thanks to its Natural […]
Effective digital marketing depends on the ability to measure and interpret data, enabling marketers to refine strategies and improve results. Among the plethora of available analytics, certain key performance indicators (KPIs) stand out as fundamental for assessing the health and effectiveness of campaigns. Website traffic, for instance, provides insight into overall brand visibility. By examining […]
The landscape of advertising has transformed dramatically since the advent of social media platforms, leading businesses to reconsider how best to invest their marketing budgets. Traditional advertising methods—such as television commercials, print ads, and radio spots—were once the standard, enabling brands to reach wide audiences through established media channels. Yet social media advertising offers a […]