Role prompting is a powerful technique in prompt engineering that enables users to shape AI responses by giving it a specific identity. When a model adopts a role—such as a chef, historian, or digital marketer—it filters its output through that lens, often yielding more relevant and useful results. This approach helps the AI focus its […]
Getting started with prompt engineering can feel overwhelming, but a few simple strategies can dramatically improve results. Whether you’re working on content creation, coding, or data analysis, the secret is in the details. First, start with specificity. Instead of asking “Write a story,” try “Write a 200-word horror story set in a Victorian mansion, featuring […]
The classic marketing funnel—awareness, consideration, decision—is becoming obsolete. In 2025, leading brands are embracing the flywheel model, a dynamic, circular approach where customer experience drives growth through momentum and loyalty. Unlike the funnel, which ends once a customer makes a purchase, the flywheel puts the customer at the center of every interaction. The focus is […]
In the era of generative AI, prompt engineering has emerged as an essential skill. A prompt is more than just a question—it’s a strategic instruction designed to guide the model’s output. The more thoughtful the prompt, the more accurate and relevant the result. Clear, structured prompts help language models like ChatGPT generate insightful, creative, and […]