Digital identity has become a cornerstone of Italy’s strategy to modernize its relationship with citizens and businesses. In 2025, over 70% of the population is expected to use a digital identity system such as SPID or CIE to access online services securely and efficiently. Use Cases and Integration Digital identity is now required for a […]
Public institutions often struggle to connect with younger audiences or communicate complex policies in accessible ways. That’s where content creators come in—not just as influencers, but as narrators of civic life. Collaborating with content creators allows institutions to translate public messages into engaging formats—Reels, carousels, vlogs, explainers—that people understand and share. Key Benefits: To succeed, […]
Becoming a content creator isn’t just about talent—it’s about discipline, clarity, and adaptability. Key Skills: Whether you’re building a personal brand or managing content for a company, success lies in delivering value, authenticity, and engagement—day after day.
Summary:Institutional communication is not just about delivering messages—it’s about creating a relationship of trust with citizens. Transparency, consistency, and accessibility are key pillars. By openly sharing decisions, objectives, and public policies, institutions foster a sense of inclusion and civic participation. Key Points: