Impact-driven projects, especially those funded by public or EU resources, benefit greatly from authentic amplification. Digital PR and influencer marketing are powerful tools for reaching wider audiences and giving a human face to your initiatives. The key lies in choosing the right voices and crafting honest, value-aligned narratives Define Goals and Audiences Clarify what you […]
IntroductionA communication plan without measurable goals is just noise. Whether for a public project, EU initiative, or private campaign, success lies in setting clear objectives, defining actions, and tracking outcomes. A good plan connects strategy to execution, turning ideas into structured, impactful activities. Define SMART Objectives Set goals that are Specific, Measurable, Achievable, Relevant, and […]
IntroductionClear, accessible communication is not a luxury—it’s a responsibility, especially for public bodies. Inclusive language ensures that everyone can understand and feel represented. Whether you’re writing a policy, publishing a website, or designing a campaign, the choice of words and tone influences trust and impact. Use Plain Language Avoid jargon and prioritize clarity, especially in […]
Email marketing remains one of the most effective digital tools for engagement and conversion. A successful strategy goes beyond sending newsletters—it involves building a relationship with your audience at every stage of the funnel. Key components of a strong email marketing strategy: Email campaigns must feel relevant, timely, and respectful of the user’s attention. When […]