IntroductionSocial media is a vital tool for public communication and cultural promotion—but not all strategies work equally. To engage citizens, build community, and promote initiatives, public entities must balance institutional tone with creativity. Understanding what works on each platform can transform occasional posts into strategic campaigns. Know Your Audience and Platform Adapt your tone and […]
IntroductionGood content does more than inform—it creates connections. For companies and territories alike, a solid content strategy paired with powerful storytelling can boost engagement, build reputation, and attract investment or visitors. Storytelling transforms data and objectives into meaningful narratives that humanize your brand or place. Define Your Content Pillars Establish core themes aligned with your […]
IntroductionIn a landscape filled with logos and initiatives, a distinctive visual identity is essential to ensure your project is remembered and recognized. Branding in EU-funded or institutional projects must balance creativity with compliance. Beyond logos and colors, visual identity is a strategic asset that builds trust, signals professionalism, and reinforces values. Develop a Consistent Visual […]
IntroductionInnovation is only as impactful as its ability to be understood and adopted. Communicating innovation requires a strategy that bridges vision and clarity—transforming complex ideas into messages that resonate with different audiences. An integrated communication plan connects branding, content, digital presence, and stakeholder engagement into one cohesive narrative. Start with Purpose and Positioning Define your […]