IntroductionPublishing content without a clear plan often leads to inconsistent messaging and missed opportunities. Editorial planning is the backbone of effective public communication. It helps institutions, public bodies, and funded projects stay consistent, strategic, and relevant. From choosing topics and formats to setting deadlines and assigning responsibilities, an editorial calendar ensures clarity and accountability. This […]
IntroductionEvery EU or institutional project needs a dedicated website. But not every website communicates effectively. A well-designed project website is more than a legal requirement—it is a strategic communication tool that supports transparency, knowledge sharing, and community engagement. It must be accessible, easy to navigate, regularly updated, and aligned with the project’s identity. This article […]
IntroductionIn the digital age, images speak louder than words—especially when promoting social and cultural projects. Visual storytelling helps convey complex narratives, values, and impact through photography, video, and graphic design. For NGOs, museums, public bodies, and creative hubs, it is a powerful way to engage diverse audiences and bring abstract missions to life. This article […]
IntroductionAs AI technologies become widespread, new professional profiles are emerging to manage, supervise, and optimize the use of these systems. Among them is the AI Operator—a role that combines basic technical knowledge, ethical awareness, and operational capability. AI Operators are not developers, but skilled professionals who can interact with AI tools, verify outputs, and ensure […]