Branding and Visual Identity in Funded Projects: How to Stand Out
Introduction
In a landscape filled with logos and initiatives, a distinctive visual identity is essential to ensure your project is remembered and recognized. Branding in EU-funded or institutional projects must balance creativity with compliance. Beyond logos and colors, visual identity is a strategic asset that builds trust, signals professionalism, and reinforces values.
Develop a Consistent Visual Language
Define color schemes, fonts, iconography, and layouts that reflect your project’s mission.
Apply Branding Across All Materials
From templates to websites, videos to events—consistency builds credibility.
Respect EU Guidelines
Include mandatory logos, disclaimers, and funding references, while maintaining your unique style.