Cultural Branding: Turning Heritage into Identity
Cultural branding is the process of transforming heritage, values, and traditions into a coherent, memorable identity. It goes beyond logos—it tells a story.
For cities, institutions, or rural areas, cultural branding is essential to stand out in a competitive tourism landscape. It allows places to express their uniqueness through language, visuals, and tone.
Key elements:
- Authentic storytelling
- Symbols and colors rooted in history
- A consistent tone of voice across platforms
- Local community involvement
Whether promoting a historic center or a food tradition, strong cultural branding helps attract visitors, inspire loyalty, and create long-term value.