Game Monetization Strategies: In-App Purchases, Ads, and Premium Models
Monetizing a game is as important as building it. The choice of revenue model affects user experience, retention, and long-term profitability. Common strategies include:
- In-App Purchases (IAP): Cosmetic items, extra lives, or bonus content
- Ads: Rewarded videos, banners, and interstitials
- Premium Games: One-time purchase upfront
- Subscriptions: Recurring revenue with access to exclusive features
Game development software often integrates with services like Unity Ads, AdMob, or RevenueCat. The right strategy balances revenue generation with user satisfaction.