How to Build an Effective and Measurable Communication Plan
Introduction
A communication plan without measurable goals is just noise. Whether for a public project, EU initiative, or private campaign, success lies in setting clear objectives, defining actions, and tracking outcomes. A good plan connects strategy to execution, turning ideas into structured, impactful activities.
Define SMART Objectives
Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
Choose the Right Channels and Tactics
Select communication tools based on audience, content, and timeline.
Monitor and Evaluate Performance
Use metrics and feedback to improve continuously.