Institutional Communication and Inclusive Language: How to Speak to Everyone
Introduction
Clear, accessible communication is not a luxury—it’s a responsibility, especially for public bodies. Inclusive language ensures that everyone can understand and feel represented. Whether you’re writing a policy, publishing a website, or designing a campaign, the choice of words and tone influences trust and impact.
Use Plain Language
Avoid jargon and prioritize clarity, especially in public-facing documents.
Apply Inclusive and Gender-Sensitive Writing
Use neutral phrasing, represent diversity, and consider cultural contexts.
Design for Accessibility
Use readable fonts, contrast-friendly colors, alt-text, and screen reader-compatible layouts.