Institutional Communication: Building Trust Through Transparency
Summary:
Institutional communication is not just about delivering messages—it’s about creating a relationship of trust with citizens. Transparency, consistency, and accessibility are key pillars. By openly sharing decisions, objectives, and public policies, institutions foster a sense of inclusion and civic participation.
Key Points:
- Importance of transparency in communication.
- Using plain language and accessible formats.
- Promoting citizen engagement through clear messaging.