Smart Tourism: Technology That Enhances the Travel Experience
Tourism and technology are increasingly intertwined. Smart tourism means using digital tools to improve the traveler’s journey—from planning and booking, to visiting and sharing.
Key Smart Tourism Tools:
- Mobile Apps & Digital Maps
Help visitors navigate, discover points of interest, and customize itineraries. - Chatbots & Virtual Assistants
Offer real-time support in multiple languages, 24/7. - QR Codes & Augmented Reality
Turn signs and landmarks into interactive learning experiences. - Booking Integrations
Seamless access to reservations, ticketing, and local services boosts satisfaction. - Data Analytics
Understand visitor flows, preferences, and behaviors to improve offerings.
By embracing smart solutions, destinations not only improve user experience—they also collect valuable insights for smarter management, sustainability, and promotion.