Social Media for Public Entities and Cultural Projects: What Really Works?
Introduction
Social media is a vital tool for public communication and cultural promotion—but not all strategies work equally. To engage citizens, build community, and promote initiatives, public entities must balance institutional tone with creativity. Understanding what works on each platform can transform occasional posts into strategic campaigns.
Know Your Audience and Platform
Adapt your tone and format to fit Facebook, Instagram, LinkedIn, or TikTok dynamics.
Humanize Public Narratives
Use behind-the-scenes content, testimonials, and interactive formats like polls and Q&As.
Measure Engagement Over Reach
Focus on meaningful interactions rather than vanity metrics.