What Is Content Marketing and Why It Matters Today
Summary:
Content marketing is more than just writing articles. It’s a strategic approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience. In today’s digital ecosystem, it plays a central role in building brand awareness and customer trust.
Key Points:
- From interruption to engagement marketing.
- Long-term value vs. short-term advertising.
- Benefits: SEO, brand positioning, and lead generation.